World Change Wednesday: Learn the Story Behind the Products

We released a video last week that tells a story of Juan the coffee farmer and what it's like to produce and sell coffee.  It's a composite story that represents the reality for the average small coffee farmer.  There are about 23 millions farmers like Juan who, with the Coyote sytem, live in extreme poverty with less than $1.25 per day.  23 million might seem like a lot of farmers but when you're dealing with $1.25 a day... small really does matter and you do change a farmer's life (and their entire community) one cup at a time!

Watch the video and discover how to learn the story behind your favorite brands.


 video created by ©2016

Want to help us keep changing the world one cup at a time? Further the mission here. 

If you love knowing more about where lots of products you use come from but don't have time to do a lot of research, there's an app for that.  Check out


Be the first to comment

Please check your e-mail for a link to activate your account.